Why did we invest?
Financial empowerment
Mintago stood out as a transformative platform tackling the UK’s financial wellbeing crisis, empowering employees to take control of their finances and employers to optimise benefits cost-effectively. By offering comprehensive suite of financial solutions including pension tracking, salary sacrifice schemes, and financial education, Mintago directly addresses the £31 billion in lost pensions and the widespread financial stress impacting workplace productivity. Its holistic, unbiased approach aligns seamlessly with our mission to drive meaningful change in underserved markets.
Robust growth
trajectory
Mintago’s strong business fundamentals and growth trajectory has impressed us. Since achieving product-market fit, the company has scaled rapidly, significantly boosting ARR and driving customer acquisition efficiency at the same time. By partnering with Mintago, we are proud to support a purpose-driven business that not only delivers exceptional value to its users but also sets a new standard for financial wellbeing solutions in the UK, with an opportunity to launch into other international markets.
Key Impact areas
Improved financial wellbeing
Mintago’s holistic approach ensures financial wellbeing support is accessible to employees across all socio-economic backgrounds. By offering unbiased tools and personalised resources, Mintago fosters inclusivity and ensures no employee is left behind in navigating their financial journey.
Inclusivity in financial solutions
Mintago is at the forefront of the financial wellbeing movement - advocating for better industry standards by participating in initiatives like the UK Pension Dashboard Programme, setting new benchmarks for workplace financial health measurement.
Driving systemic change
Mintago is dedicated to supporting businesses that address critical societal challenges while delivering sustainable growth. By addressing pressing issues such as lost pensions and financial stress, Mintago helps employees build long-term financial security, boosting both workplace productivity and personal confidence.
