Why did we invest?
True omni-channel business model
As one of the UK’s leading specialty coffee roasters, Origin has demonstrated impressive growth and resilience, operating profitably without external funding since its founding in 2004. With a diversified omnichannel business model spanning wholesale, retail, and e-commerce, Origin is well-positioned to scale its impact while delivering strong financial returns. The brand enjoys strong recognition not only in the UK but also across Europe, underscored by being named Best Specialty Coffee Roaster in Europe at industry awards for two consecutive years.
Sustainability champion
Origin’s B Corp certification, Living Wage Employer status, and partnerships with organisations like Enveritas reflect its strong commitment to ethical sourcing, sustainability, and community empowerment. By paying premium prices to coffee producers and reinvesting 1% of its revenue into social and environmental initiatives, Origin is actively driving systemic change across the coffee industry.
Key Impact areas
Industry-leading direct trade practices
Origin believes in building relationships built on mutual respect and trust – whether it’s with farmers and producers; cafe owners and baristas; ceramists and technicians; the enthusiasts and the curious. Origin is a proud regional employer in Cornwall, a certified Living Wage employer, and committed to equal representation of women in senior leadership roles.
Empowering people
Through collaboration with Enveritas, a global non-profit focused on providing sustainability assurance for the coffee industry, Origin ensures rigorous third-party verification of its supply chain. Its innovative practices—such as home compostable packaging and energy-efficient roasting technology—align with our values of environmental stewardship.
Transparency & sustainability
Origin’s Direct Trade model works around price, contract, and relationship, building a long-term, sustainable partnership that benefits all, supporting the producers or mill partners it works with directly, and ensuring the highest standards and quality throughout the supply chain.
